Resume

Brock University

2021

George Brown College

2022

Crafted compelling B2B and B2C content, including SEO-optimized web content, thought leadership articles, and LinkedIn newsletter, aligned with brand tone and voice.
Developed and implemented marketing strategies, including social media campaigns and nurturing email campaigns, to increase brand awareness and sales, resulting in a total revenue of $322,216 in five months.
Managed multiple social media campaigns, increasing engagement rate by 162% and followers by 111%.
Tracked campaign performances using analytics tools, making data-driven decisions for future initiatives.

Led marketing initiatives for five large-scale conferences, including social media management, email sales campaigns, and communication with sponsors and attendees.
Worked cohesively with other departments, including sales and operations, to design and implement regular email communications with new and existing clients.
Authored targeted blog posts and web content, establishing authority in industry-related topics.

Researched sponsorship sales opportunities and crafted compelling social and email content to target new leads.
Performed competitive analysis to identify growth opportunities for the company and assist with creating marketing strategies.
Assisted in the planning and implementation of various marketing projects, including email marketing campaigns, newsletters, social media, and website content.

Wrote impact articles for new fundraising projects, including third-party events, corporate sponsorships, and legacy giving.
Created engaging content for newsletters, email blasts, and website updates to keep donors informed.
Designed and implemented nurturing email campaigns for past and current donors to engage, inform, and convert our audience.
Conducted research to identify potential donors and crafted personalized outreach strategies.